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Bangladesh Cricket Board and Nimbus Sport in strategic media marketing pact

15-November-2006
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Bangladesh Cricket Board and Nimbus Sport in strategic media marketing pact

The Bangladesh Cricket Control Board (BCCB) and Nimbus Sport International (Nimbus Sport) have announced a partnership for marketing of media rights of the BCCB. The term of the agreement is from November 2006 to March 31, 2012 and will include 16 international cricket events.

Nimbus Sport will exclusively market media rights encompassing television, radio, broadband Internet and mobile telephony. Nimbus Sport will also produce the Television World Feed for all the events in the term.

The international cricket events include three India tours, and tours by all major Test-playing nations, including England, Australia, South Africa, Sri Lanka, Pakistan, West Indies and New Zealand. It also includes a number of domestic cricket events.

Mahmudur Rahman, CEO, BCCB, said, “We are extremely pleased to be associated with the world’s leading sports marketing agency in cricket. We are confident that this partnership will help take cricket in Bangladesh to the next level.”

Digvijay Singh, CEO, Nimbus Sport, said, “We are very excited with our partnership with BCCB. The package of events over the next six years is one of the most attractive in world cricket. We are confident that with the continuous development of the Bangladesh cricket team and our proven expertise in sports marketing, we will maximise the value of these rights and thus, the returns to Bangladesh cricket.”

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