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Bangalore ready to don its Thinking Caps, creative shop to launch in mid-August

29-July-2005
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Bangalore ready to don its Thinking Caps, creative shop to launch in mid-August

Thinking Caps, a creative shop, is all set to launch itself in the Bangalore market in mid-August 2005. The new initiative, to provide complete communication solutions, is being set up by two young former communication professionals.

The shop will take off with clients like Embitee Iron & Steel, Besto Ice Cream, Pet Planet, Baba Health Products and Eagleton Resorts already in its kitty.

From infrastructure to retail, Bangalore has seen rapid growth across fields in the last few years. The creative shop concept is another entity that the Garden City is currently hot on, thanks to the numerous national and international players that have set up shop in the city.

With the increasing need to communicate and the trend of entrepreneurship setting in, young professionals are increasingly finding encouragement in setting up their venture here.

Thinking Caps was one such communication endeavour where the agency hoped to give its clients "truly what they deserve", said Tahir Chaudhary, Managing Director, Thinking Caps, adding "we know they deserve the best".

Web designer Adil Paasha and communications pro Tahir Chaudhary have joined hands to open this creative shop. Adil has a vast web designing experience, having worked with Intel, Microsoft and Adobe. Before venturing on his own, Adil had worked with Adverto Advertising for five years besides End-to-End Marketing and StarkWorld Publishing.

Tahir, too, has tried and tested various fields in communication before opening his own shop, some of them being Outdoor Advertising, GSM Technologies Ltd (also popularly known as LAZOR) and StarkWorld Publishing, where he dealt with clients such as HLL, ABN AMRO Bank, Arvind Mills, Madura Garments and Sony.

To add to this talent pool is Billimoria, Head Art Director, Thinking Caps, who has been in the field for the last 25 years. "We are professionals dedicated to quality, working towards ensuring that all media needs of our clients are met. We are client focused, insightful and pragmatic. We have the expertise that will give our client the edge he deserves," reinforced Tahir.

Even before it officially launches itself in the market, Thinking Caps has roped in a healthy slate of clients and hopes to attain a target of Rs 1 crore by the end of the current financial year.

The agency hopes to become a one-stop shop for all communication needs of clients, going beyond traditional advertising solutions into areas like environmental design (advertising graphics, exhibits, exhibition design, and signage), publications design and development (newsletters, magazines, mastheads) and Internet-based marketing and support.

The agency also hopes to extend itself to an events unit in the coming years. The start-up team must be hoping that the shop becomes another feather in Bangalore's creative cap.

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