Top Story


Home >> Advertising >> Article

Balaji Telefilms merger with HFCL-Nine called off

Font Size   16
Balaji Telefilms merger with HFCL-Nine called off

Balaji Telefilms and HFCL-Nine Broadcasting India have mutually decided to call off the proposed merger. The business relationship between the two companies will, however, continue. Balaji supplies three-and-a-half hours of programming every week to Nine Networks for telecast in DD Metro.

The legal aspects and the other details are being sorted out. Balaji had earlier informed the stock exchanges that it would review the proposed merger with Channel Nine at its board meeting.

The deal between the two parties, announced last November, would have involved a swap ratio where 65 shares of Balaji would be swapped for 200 shares of HFCL-Nine Broadcasting India.

HFCL, the joint venture partner in the Channel Nine Broadcasting company, had recently been facing allegations of involvement with Ketan Parekh in the stock market crisis. Besides, the deadlock between DD Metro and Nine Networks has worried Balaji for expanding its business plans.

The Jeetendra-promoted company would have been assured of at least seven hours of television software supply each week from its merged partner. Besides, it wanted to get access to the formatted shows of Kerry Packer’s Channel Nine, which would have been adapted to Indian audiences.

Balaji Telefilms and Nine Network will come out with a joint release on Wednesday, reiterating that they had shelved their merger plans.

After the process of separation is over, Balaji will finalise its business plans. The production house will continue to look for alliances, which would offer the company business synergies.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.