Bajaj Auto, the Pune- based two-wheeler maker, has once again come up with a new video ad targeting Royal Enfield range of motorcycles. This is not the first time Bajaj has taken a dig at their rival brand- Royal Enfield. The fourth ad released by the Bajaj in the series mocks Royal Enfield with the tagline "Haathi Mat Palo." The latest ad highlights the powerful LED headlamp Bajaj Dominar is equipped with, as opposed to Royal Enfield motorcycle which still carries an outdated one.
The advertisement, which depicts hipsters on elephants with the trademark thump of a bullet (meant to be Royal Enfield) struggles in the dark with torchlight, whereas Bajaj Dominar makes its way without any uninterrupted challenge.
In a short span of time, there have been a series of the famous 'Haathi Mat Palo,' ads playing out on Television screens and online platforms. The first ad was released in August 2017, to establish how slow Royal Enfield bikes are and lackthe ability and agility, especially when it comes to riding in hilly areas. Since then, the Pune-based bike maker has been targeting Royal Enfield, with a newpoint every time. Royal Enfield has not given any befitting reply to Bajaj officially, but it was trolled on various social networking sites by the RE fans for their earlier ads.
It must be noted that the Royal Enfield enjoys a great monopoly and a loyal fan base in the motorcycle segment when it comes to heavy Bikes, also known as cruisers. The Bajaj Auto launched its Dominar 400 in 2016, to compete with Royal Enfield and Mahindra Mojo.
It would be interesting to see what the Pune based manufacturers come up with next.
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games