Home >> Advertising >> Article

Bajaj Finserv drives awareness around its product suite

24-February-2018
Font Size   16
Bajaj Finserv drives awareness around its product suite

Bajaj Finserv, one of the most diversified financial services companies, has launched a TVC campaign to drive awareness around width of products offered through its lending, life Insurance and general Insurance arm.
The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumer to not only aspire for a better lifestyle but also offer means and resources to live a better lifestyle. The TVC reflects the core proposition of the group of making customer’s life hassle-free through its innovative products.
Bajaj Finserv through it group companies, offers a gamut of products in Finance, Insurance and Investment segments. These products cater consumer life journey at various stages enabling them to uplift the standard of living with an ease.
Bajaj Finance Ltd., the lending arm of Bajaj Finserv offers attractive pre-approved loan, flexi loan options, EMI on consumer and digital products, lowest home loan rates, loans for business and professional etc. The company is obsessed with frictional less purchase of customer experience and has built a technology enabled lending and payment ecosystem.
Bajaj Finserv extends the width of the product portfolio through its life and general insurance arms. Bajaj Allianz Life Insurance caters to every segment and age-income profiles and has a strong life insurance portfolio that caters to all kinds of customer needs. Bajaj Allianz general insurance offers a wide range of non-life categories like four-wheeler and two-wheeler, health, home, cyber safe etc.
The campaign is rolled out on February 21 and is conceptualised and executed by LEO Burnett. The campaign is targeted across all digital platforms and will continue till March 2018.
https://www.bajajfinserv.in/about-us-our-brand-film-tvc

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space