Home >> Advertising >> Article

Bahamas’ new TVC with Salman Khan sets the mood for summer

10-April-2018
Font Size   16
Bahamas’ new TVC with Salman Khan sets the mood for summer

Bahamas the cool, colorful and stylish brand from the house of Relaxo has launched its new TV campaign for the Spring-Summer season. The concept of the new TVC captures Bahamas' proposition of energizing freshness, joy & fun featuring the Bhaijaan of Bollywood – Salman Khan, along with a youthful cast.

The 30 second ad film is conceptualized and developed by creative agency – Arms Communication. It is backed by a strong ATL & BTL campaign for 2018 themed 'Keep Chillin, Keep Fllipin'.The campaign is deeply rooted in the consumer insight of enjoying the life to the fullest, a sentiment which resonates with the belief of today’s youth.

The film opens with shots of people going about their daily routine when they hear a clarion call from Salman Khan. As they slip into their Bahamas flip flops, they are transported to the World of music & fun at a beach where Salman is playing DJ to some peppy numbers. Featuring some foot-tapping music with slick moves of Salman Khan, the TVC is surely going to make everyone step into their Bahamas.

TV Campaign Kicks off from 15th April, covering IPL, GEC, News & Regional. Amplified by Print, Outdoor, Digital & on-ground activities. Speaking about the campaign, Gaurav Dua, Executive Director- Relaxo Footwears Ltd. said, “Bahamas is all about chilling and having fun. The brand caters to the daily lifestyle needs of today’s energetic and fun loving youth. The new TVC brings in a great energy and motivate the audience to break the dull routine, go out and enjoy with friends. Salman Khan perfectly complements the brand’s persona with his charismatic personality and mass appeal.”

Reet Ahluwalia, Managing Director- Arms Communications said, “I always feel that the first 5 seconds are the most crucial in a TVC to grab the viewer's attention. That is why new Bahamas TVC opens with a close up of famous Salman Khan Bracelet to establish the curiosity. The twist unfolds into the visuals of Salman Khan playing a DJ and setting up the Bahamas party on a beach. The catchy music, freestyle dance moves along with cool and colorfulfootwear’s just complete the Bahamas world.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on