Top Story

Home >> Advertising >> Article

‘Bad’ aspects are going to be fixed in 2011: Swapan Seth

Font Size   16
‘Bad’ aspects are going to be fixed in 2011: Swapan Seth

“2011 is going to be a year where Equus is going to demonstrate to the world all its inadequacies and how it plans to sort out those… I am acutely aware of what we are bad at and… These ‘bad’ aspects are going to be fixed in 2011,” says Swapan Seth, Founder & CEO, Equus Red Cell.More

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India