Top Story


Home >> Advertising >> Article

Austrian Airlines plans new communication for India, to invest € 300,000

Font Size   16
Austrian Airlines plans new communication for India, to invest € 300,000

Austrian Airlines, which will launch its five weekly flights from Mumbai from September 15 in addition to its current daily flights from Delhi, will invest € 300,000 for communicating the same and more in India. The airlines ad campaign is expected to be released mid-October.

Elaborating on the ad campaign, Johannes Davoras, Vice-President, Corporate and Marketing Communications, Austrian Airlines, said, "The campaign will be an outdoor and print communication and the duration of the first campaign will be around one-and-a-half months. The second campaign will be released later. The ad agency is a Vienna-based agency and will be doing our work for the Indian market, too."

In addition to Delhi and Mumbai, the airline is also looking at adding a third destination in its circuit and is looking at a location in southern India in the second half of 2006. The cities under consideration include Chennai, Bangalore and Hyderabad.

It may be noted that Vienna-based Austrian Airlines recently shifted its base to Mumbai as western India – that is, Pune and Gujarat – contributed a substantial amount of business along with southern India.

The mid-sized European carrier is targeting to carry 30,000 passengers by year-end on the Mumbai-Vienna route and this number to go up to 1.1 lakh passengers on the same route in 2006, while for the country as a whole it has plans to carry 2.5 lakh passengers in 2006.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular