An all new-fangled experience is what is in store for India with Creativeland Asia coming up with a new 3D campaign and 3D microsite for Audi A8L. The campaign gives you a look into the car, the microsite is where one can further explore the car and learn about its inherent details in full 3D. Other than this there is also a full ipad application, mobile version of the site, which will soon be available.
There is also a direct mail created which will invite prospective customers to experience the car in 3D. The experience will be an auxiliary experience in showrooms on touch screens and 3D screens.
When asked about the whole new campaign Clemens Ollmert, Head of Marketing, Audi, said “Almost 15 per cent to 20 per cent of their total ad spends has been for Audi A8L. Digital being one of our key medium, this is something that deals with pure opinion leadership and addresses target audiences.”
Sajan Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia, said, “Audi as a brand is something that needs to create a ‘wow’ factor. Though we were skeptical, skepticism is the best bid of business . The concept is edgy, but with the support of the clients the thought of creating something so different and new could take place. For an agency to work with creativity it is very important to have a client who has a creative perspective. Since the campaign is aimed at a target audience therefore it is not necessary that it reaches out to every single television screen.”
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