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Asian Paints launches Season 2 of 'where the heart is' web series

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Asian Paints launches Season 2 of 'where the heart is' web series

A home is not just a place where we live but it is a reflection of who we are. It is the place where our heart is. Reinforcing the point, paint and décor brand Asian Paints has launched the second season of its popular web series, ‘Where the Heart is’.

The show takes viewers on a profound journey to the homes of their favorite celebrities yet again. Season 2 of the web series will feature a host of new imminent celebrities from national cricket icon Saurav Ganguly to leading Bollywood actors Sushant Singh Rajput, Radhika Apte to music sensation Monica Dogra and Anirudh Ravichandran and more.

With this web series, the viewers will not only get to tour through the homes of these celebrities but also hear them share their stories, their lives, their families, what they do when they are not working and so much more.

‘Where The Heart Is’ web series will make home décor enthusiasts step into the real world of the surreal stars and their life. The show offers viewers an opportunity to discover fascinating nuances of tastefully done up celebrity homes, such as the colour of their sofa, the incomplete wall that is special to them or something that’s an unforgettable childhood memory and their favourite corner at home where they like to unwind.

Speaking on the launch of the series, Amit Syngle, COO, Asian Paints Ltd, said, “We are truly proud to bring the second season of the much-loved  or performing on the field or stage, it is at their home where they are truly themselves, it is where their heart is.’

Tags Asian Paints web series home is where the heart is

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)