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Asia Pacific Ad Fest: Indian agencies win 13 metals; gold remains elusive

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Asia Pacific Ad Fest: Indian agencies win 13 metals; gold remains elusive

It was a case of heavy cloud but no rain for Indian agencies at the Asia Pacific Ad Fest this year in Thailand. The ninth edition of the fest saw 13 metals going to Indian agencies, and a host of nominations. The Indian tally that looks impressive on numbers, however, lacks the lustre of gold.

Tribal DDB, Grey Worldwide and Saatchi & Saatchi have won three metals each, while JWT won two, and Ogilvy and McCann one each.

Grey’s wins are in the Outdoor and Interactive categories. The agency’s work on Child Care won the agency two bronzes (campaign and single for Beggar Boy) in the Outdoor competition, while in the Interactive competition, work on Lion’s Eye Bank won the agency its silver.

Said Raj Kurup, Regional Creative Director, Grey Worldwide, “Last year, we got a bronze. This year, we’re better. It feels good to see Grey climb up the creative ladder once again. It’s even better to see your happy drunk team stand behind it.”

All three metals of Saatchi & Saatchi were in the ambient media category, and all three were for work on Ariel. The silver came its way for the Campaign, while the Tea Man and Painter entries won bronze. Juju Basu, National Creative Creative Director at Saatchi, said, “We are very elated over the wins. The idea behind the creatives was very simple, but it was executed very well.”

The agency’s Cannes silver-winning work for Red Cross, ‘Give’, has bagged silver at the Asia Pac Ad Fest too. In the Film competition declared on March 11, JWT’s work on Levi’s Slim Jeans has won a bronze, for the ‘Slim Vs Slim’ entry. In the Print Craft category (new), the agency’s work for ‘75 years of JWT India’ was the only Indian entry in the running, for best use of illustration. Work on Levi’s Slim Jeans bagged several finalist nominations, including one in the Single Billboard and Single poster categories.

McCann was in with a finalist nomination, again for work on ‘Child Care’. In the Film competition, the agency won Silver for work on ‘Heal Foundation’, for its entry ‘Boy’.

In the Print awards, O&M’s campaign for Perfetti, titled ‘Corporate’, has won the agency bronze. In the Outdoor competition, a Fevicol’s (Mirror) piece was a finalist.

Orchard’s Air Deccan film ‘Old man and the sky’ – declared the Best of Show at Madras Ad Club’s Spark 2006 recently – was one of the finalist nominations in the Film competition. In its category (Transport, Travel and Tourism, Entertainment and Leisure), there were four finalists but no winners.

Tribal DDB has won silver for work on Times Jobs, in a category called ‘Beyond the Banner’. It won two bronzes for work on Itch Guard – one for ‘Viral campaign’ and the other for Website (Consumer). Ogilvy also had a finalist nomination in interactive, for its ‘Crumpled Paper’ piece for clients IBM, in the Direct Marketing competition.

In the Print awards, Ambience Publicis has bagged a finalist nomination in print for work on Godrej Sara Lee, titled Mosquito. JWT’s Levi’s Slim piece, and the ‘Give’ entry for Indian Red Cross, also made it as finalists. Euro RSCG Mumbai’s work for Cancer Patients Association has bagged two finalist nominations too.

There were a total of 4,738 entries at this year’s fest, the highest ever in the history of the fest. The split up of entries was – 983 (Film), 1,396 (Print), 1,402 (Outdoor), 133 (Film Craft), 227 (DM), 235 (Interactive), and 362 (Print Craft).


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