Top Story

Home >> Advertising >> Article

ASCI’s moral policing a dangerous trend: Avinash Pandey, ABP News

21-December-2017
Font Size   16
ASCI’s moral policing a dangerous trend: Avinash Pandey, ABP News

The condom ad ban during TV prime time hours (6 to 10 p.m.) seems to be snowballing into a major stand-off between broadcasters and regulatory bodies. 




Speaking to exchange4media about the stand that broadcasters have taken for condom ad ban, Avinash Pandey, COO, ABP News says, “According to me it is completely illogical to ban the condom ads on TV till 10 p.m. In that way razors and shaving creams are not also for children. So, they should define their timings as well. And what will they do with the sanitary napkins? This ban is about infringement on the free commercial speech for a legitimate product. Most importantly, the government of India is investing crores of rupees to improve public health by promoting the use of contraceptives ad particularly condoms. How can they ban something like that?”




Pandey states that such a move will have a huge health impact. “I don’t think the government is responsible as much as ASCI is responsible. As per the reports that I read, ASCI has actually recommended the government to issue the directive. In my opinion ASCI oversteps its jurisdiction. Its role actually is to correct a commercial which does not believe in fair business practices. It is not supposed to dictate what time the ad should be scheduled, they have no jurisdiction on that,” he says.




Pandey also underlined that broadcasters were already following the code of conduct laid out by I &B and there was no need to recommend directives about banning ads.




“We all take licenses from MIB to run our channels and we have abided by the code of advertising and contract they give us. We follow the ASCI code. So since when has ASCI started advising when to schedule an ad? Moreover, in today’s world, when children are exposed to all kinds of content on internet, who are we trying to teach the morality?” says Pandey.




Calling ASCI move as “erroneous” Pandey further adds, “By diverting this query to I&B, I think I &B did what they thought is right. Actually, the judgment was already done by ASCI and I think it is not acceptable to any broadcaster because as stated it’s a direct infringement on the freedom of commercial speech. A body like ASCI which should believe in free commercial free speech is trying to become the moral police and that is a dangerous trend according to me.”

Tags ABP News ASCI Avinash Pandey I&B Ministry Condom Ad Ban

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'