Home >> Advertising >> Article

ASCI’s fast track complaints redressal process from Sept 1

30-August-2011
Font Size   16
ASCI’s fast track complaints redressal process from Sept 1

The Advertising Standards Council of India (ASCI), the apex industry body that self regulates the content of advertisements in the country, is introducing a new procedure to fast track redressal of complaints lodged by industry members. Effective September 1, 2011, the fast track procedure will seek to provide a speedy resolution to intra industry complaints.

Any Advertiser Category ASCI member company, which wishes to lodge a complaint against an ad of another ASCI Advertiser Category member company under the Fast Track procedure, will be required to notify ASCI accordingly. The Office of the Secretary General of ASCI will reach out to the advertiser complained against, within one working day of receiving the complaint, asking for a written response and to be present alongwith the complainant for appearance before the Fast Track Complaints Council (FTCC).

On the fourth working day from the date of sending the complaint communication to the advertiser, the FTCC, a 14-member panel, nominated from the existing 21 Consumer Complaints Council (CCC) members will be responsible for adjudicating the Fast Track Complaints. The whole process from receiving the complaint to the decision of the FTCC is expected to take no more than seven working days.

The Secretary General will communicate the decision of the FTCC to the parties concerned. If the complaint is upheld then the Advertiser will have to communicate the decision to withdraw the ad to the media concerned within two working days from notification of the FTCC’s decision.

In a prepared statement, Alan Collaco, Secretary General, ASCI, said, “With the introduction of the Fast Track procedure, ASCI aims to provide a platform for member advertisers to quickly resolve intra industry complaints against ads through industry self regulation process instead of seeking expensive court litigation. ASCI has a rigorous Advertising Code and effective complaint redressal process that has withstood the test of time as its Consumer Complaints Council (CCC), consisting of eminent persons from various walks of life, independently goes into the merits of every complaint.”

The fast track procedure will be reviewed by the ASCI board for a period of 4 to 6 months of its commencement. Basis the results and experience, the Secretary General and the FTCC will make recommendations to the ASCI Board for making appropriate amendments, if any, to the Fast Track Procedure.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.