Scarecrow Communications has appointed Anindya Banerjee, also known as Andy, as Branch Head, Scarecrow Delhi. Banerjee, who is currently serving as Executive Creative Director and Creative Head of the Delhi office, will take over his additional responsibilities starting June 1, 2012.
This mirrors the trend of creative professionals assuming roles that were traditionally seen as the domain of suits.
Raghu Bhat, Founder Director, Scarecrow Communications said, “Andy's contribution to the growth of Scarecrow Delhi deserves more than lip service. Andy believes in Scarecrow as much as Scarecrow believes in him. We are merely being sensible by unleashing Andy's potential through timely empowerment.”
Manish Bhatt, Founder Director, Scarecrow Communications added, “Andy is the face of Scarecrow Delhi. He was already playing this role. All we are doing here is recognising it and giving it a nomenclature. We are giving him due liberty and power to the role he was playing by default.”
Scarecrow’s client list includes the likes of Reliance Digital, Anchor Panasonic, DNA, Religare, Future Capital, Viacom 18, Rupa, Core and Quikr. Scarecrow Delhi handles brands such as Eristoff, Pentair, DLF and MVL Mobiles.
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