Top Story

e4m_logo.png

Home >> Advertising >> Article

AMO to handle brand development for Punjab Heritage & Tourism Promotion Board

29-July-2009
Font Size   16
AMO to handle brand development for Punjab Heritage & Tourism Promotion Board

Punjab Heritage & Tourism Promotion Board (PHTPB) has appointed AMO Communications, a Percept Hakuhodo company, as their brand development agency. The win comes following a multi-agency pitch that featured key personnel and experts from across the Tourism Department, at the Centre and State levels. AMO Communications is said to have won the pitch based on their strategy, concepts and design.

The agency will consult and provide assistance to PHTPB to develop a marketing strategy and create a brand image for Destination Punjab. This is for the first time that the Board has embarked on a strategy to promote Punjab as a tourist destination. PHTPB has appointed WTO to present a feasibility report and marketing strategy for marketing Punjab as a tourist destination and as part of the plan, identity creation and branding would be the first steps that the state would be taking in this regard.

Elvis Dias, Managing Director, AMO Communications, remarked, “How many times do you get to create a new identity for a brand right from scratch? Winning PHTPB not only gives us a creative high, but will also garner us a huge dominance and expertise in the tourism marketing domain. For nearly a decade we have handled Goa Tourism and have successfully positioned it as a ‘365 days holiday destination’. After Goa, Punjab would be the second state that we will be promoting as a tourist destination, and in the very first round itself, Punjab was awarded ‘Most Innovative Product’ at the TTF in Hyderabad.”

AMO Communications already has clients like Indian Oil Corporation, NEXT, TCL, AMW, BILT and CSIR in its kitty.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)