Home >> Advertising >> Article

Amitava Mitra promoted to CEO, Percept/H

01-May-2014
Font Size   16
Amitava Mitra promoted to CEO, Percept/H

Amitava Mitra has been elevated to the position of Chief Executive Officer of Percept/H from April 2014. He has been with the agency for over 14 years. In his new role, Mitra will be responsible for providing strategic direction for Percept/H at a national level, creating opportunities for integration within and across the Percept Group and paving the roadmap for the overall businesses for the Percept/H vertical.

He had joined Percept/H’s Pune office in 2000 and was instrumental in kick-starting the operations there. In 2003, he shifted to the Percept/H, Delhi branch office, where he was directly involved in growing the operations manifold. He was elevated to the position of Chief Operating Officer, Percept/H in 2013 and was responsible for overseeing the entire operational and strategic business of Percept/H pan-India.

Commenting on the development, Mitra said, “It’s been a fantastic journey with Percept and I have enjoyed every bit of the challenge and the manifold opportunities that this portfolio has encompassed. I have my challenge cut out for me and together with my team I look forward to taking Percept/H to the next level and making it a top communications player in the industry.”

Mitra has over 32 years of advertising experience and has been involved with the creation and production of over 200 films and the launch of over 100 brands with strategies ranging from the complete launch strategy and activities to promotions and events across the media spectrum.

His range of experience includes advertising, brand planning, strategy, media, events, CRM, BTL activities, PR programmes and films. Some of the brands that he has managed include, DLF, Hero Honda, Canon, BSNL, Air Sahara, Bharti, Airtel Magic, Bharat Nirman, UIDA (ADHAAR), Indian National Congress, Rajasthan Tourism, MP Tourism, Yamaha, Boost, Indian Airlines, Vespa, Godfrey Phillips, Dabur, Pan Parag, Maltova & Viva, The Times of India, Bajaj Auto, Black & Decker, Birla AT&T, Sansui, Kenstar, Videocon and Toshiba, to name a few.

Tags Amitava Mitra Percept/H Percept Group

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.