Home >> Advertising >> Article

AME Awards 2011: O&M & BBDO lead India winner’s tally

17-May-2011
Font Size   16
AME Awards 2011: O&M & BBDO lead India winner’s tally

The winners for the Asian Marketing Effectiveness (AME) Awards 2011 have been announced. Ogilvy & Mather India and BBDO India lead the Indian winners’ list.

Ogilvy India has bagged seven metals including three Golds, three Silvers and one Bronze.

The Golds include Most Effective Use of Advertising for Vodafone Essar for ‘BlackBerry Boys’; in the Best Insights/ Strategic thinking category for Cadbury Kraft India and one more Gold for Breakthrough for entry titled ‘How ringing the bell can reduce violence against women’.

The first Silver is for Best Sustained Success for Bajaj Auto for Pulsar & Stunting: Creating India's best selling sports bike. Another Silver for Hindustan Unilever for Dove - Damage Expert and one more Silver for HUL again in the Most Effective Use of Sponsorship and Event Marketing category for Project Swasthya Chetna.

The Bronze metal is for Best Integrated Marketing Campaign for Cadbury titled ‘How we sold chocolate bars equaling more than 2.5 times the Great Wall’.

BBDO India has bagged five metals comprising one Gold, one Silver and three Silvers -- and all for the work done for Gillette’s W.A.L.S campaign.

The Gold is in the category ‘Best Marketing Campaign for National Brand Development for W.A.L.S. - Women Against Lazy Stubble. The Silver is for Best Integrated Marketing Campaign and three Bronzes in the categories of Most Effective Use of Public Relations; Best Ideas and Best Insights.

Mindshare India has bagged two metals – one Silver and one Bronze. The agency has bagged one Silver in Most Effective Use of Interactive Marketing category for Idea Cellular and the Bronze is for Hindustan Unilever’s Dove.

DDB Mudra has bagged a Bronze for Volkswagen in ‘Most Effective Use of Advertising’.

Dentsu Communications wins a Bronze for Aircel’s campaign ‘Save our Tigers’.

Reacting to the win, Hephzibah Pathak, President, Ogilvy & Mather, Mumbai, said, “We are delighted with our performance. This win is a reflection of our belief and commitment to the twin peaks of creativeness and effectiveness. And what gives us greater pleasure is that we have won across a spectrum of clients.”

Josy Paul, Chairman & NCD, BBDO India, said, “We are thrilled that the Gillette W.A.L.S. campaign has won at every major award show – Cannes Lions, Spikes Asia Pacific, Effies, GoaFest, P&G Global Awards, and at several other significant platforms. The AME result is the icing on the top of an effective idea. W.A.L.S. was started as a women’s movement against stubble. We never realised it would also start an award winning movement. Cheers to all the partners and to the insightful and brave people at P&G. It pays to listen to women!”
 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye