Top Story

e4m_logo.png

Home >> Advertising >> Article

Ambience Publicis to start Bangalore operations with Manjunath Hegde as Branch Head

28-June-2006
Font Size   16
Ambience Publicis to start Bangalore operations with Manjunath Hegde as Branch Head

Ambience Publicis is all set to enter the Bangalore market. The agency’s new branch will begin operations in the first week of July, and marks its entry into the south. Manjunath Hegde, co-founder of Chlorophyll, has been roped in as Branch Head.

Nakul Chopra, CEO and Managing Director, Ambience Publicis, said, “There are two reasons why we chose Bangalore. First, as of now the Publicis group doesn’t have any representation in South India. With this move we are looking to bridge that gap. We have also got the opportunity to work for two very powerful clients out of the newly formed Bangalore branch. They are UB (earlier known as Shaw Wallace) and Atmosphere (a furnishing brand). Both the accounts are sizeable enough to warrant the agency’s growth in the southern region.”

He added, “We were looking for someone who not only has man-management skills but is also a veteran in building business. Hegde fits the bill perfectly.”

Hegde began his career with Raka Advertising in 1985, serving the agency for three years before moving to Leo Burnett, where he stayed for seven years. He then had a stint with Bates for five years. After quitting Bates, Hegde took active part in co-founding Chlorophyll, an advertising agency. During his career, Hegde has worked on some of the superbrands such as Complan, P&G, HLL, Louis Phillip and ABN Amro.

An enthused Hegde said, “My specialisation has always been understanding consumer behaviour. However, at Chlorophyll, activities around brand identity are not so profound and, therefore, my profile in the agency was getting too mundane and drab, and I was looking for a way to get back to hardcore advertising. Ambience Publicis is giving me the opportunity to explore these possibilities again. My initial mandate will be to consolidate the current businesses and, secondly, to streamline the staff in the Bangalore branch and align them on the lines of the Mumbai branch.”

Hegde explained that the UB brands – Antiquity, Royal Mist and White Magic – would now be handled out of the Bangalore office; and that a transition of the accounts to Bangalore was in progress. He is currently engaged in putting together a team for Bangalore and finalising the office premises.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)