Top Story

e4m_logo.png

Home >> Advertising >> Article

Amazon India responds to accusations over copying Royzez’s ‘Shop Befikar’ slogan

01-October-2015
Font Size   16
Amazon India responds to accusations over copying Royzez’s ‘Shop Befikar’ slogan

Following the accusations by Twitteratis on Tuesday that the Amazon’s new slogan ‘‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’ is copied from Royzez’s brand slogan ‘Hoke Befikar’, Amazon has now responded to it.








 

In a statement to exchange4media, an Amazon spokesperson said, “We have tried to reassure our customers of a trustworthy and reliable shopping experience with Amazon.in by using the much widely understood, and generic term of "Hoke Befikar". This popularly used term connotes “peace of mind”. It may well be coincidental that another organization has used it too. Shopping online is a relatively new phenomenon for a majority of Indians. And as part of our plans to design relevant campaigns for potential customers across the country, one of the key insights that emerged from customer research was uncertainty on the online shopping experience.”

Social media went buzzing with negative comments whereby people expressed their shock and displeasure that Amazon and their agency, Orchard Advertising (Leo Burnett) has ‘blatantly’ copied their new slogan from Royzez. Royzez had launched their two new TVCs, focusing on ‘Shop Befikar’ highlighting the carefree shopping experience which the brand offers to its consumers. It has been created by Bad Studio Productions and conceptualised by the brand itself.

Twitterati accuse Amazon of ‘copying’ Royzez’s #ShopBefikar slogan

Tags Amazon India Royzez Hoke Befikar

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados