Top Story

e4m_logo.png

Home >> Advertising >> Article

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

20-January-2017
Font Size   16
Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category, the only player to do it. Meanwhile the Top 10 Brands list saw online retail players Amazon India and Snapdeal returning to it.

BARC’s Top 10 Brands list saw quite a few new players but Amazon.in continued to remain at the top with 11,592 insertions. Among the ones who entered the list are TVS Apache RTR 200 4V, Harpic Power Plus Bathroom Cleaner, Dettol Toilet Soap and Jio Digital Life at second, third, fourth and eight spots with 10,401, 9807, 9385 and 6310 insertions respectively.

Previous week, the three big ecommerce players had made a comeback to this list after Diwali. However, apart from Amazon, none have retained their strong hold on insertions on week 2. Myntra dropped out while Snapdeal slipped to ninth spot with 6296 insertions.

Meanwhile, telecom player Airtel 4G was at fifth spot with 9185 insertions.

Harpic Power Plus was at sixth spot with 8608 insertions.

On the other hand, old players Dettol Liquid Soap moved up to the seventh spot with 7024 insertions and Surf Excel Easy Wash slipped to the tenth spot with 5872 insertions. 

In the Top 10 Advertisers list, the top three players FMCG company Hindustan Lever, Reckitt Benckiser India and Baba Ramdev’s Patanjali Ayurved held on to their spots with 94,883, 59,708 and 31,686 insertions respectively.

Cadbury India moved up to the fourth spot with 25,488 insertions.

Pond’s India, Brooke Bond Lipton India Ltd, Procter & Gamble and ITC Ltd climbed down to fifth, sixth, seventh and tenth spot with 23,008, 20,278, 17,681 and 14,438 insertions respectively.

Amazon Online India Pvt Ltd stands at eighth spot with 17,512 insertions.

Super Cassettes Industry entered the list at ninth spot with 17,250 insertions.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular