ï»ż

Top Story

Home >> Advertising >> Article

Amagi Media Labs: Enabling local advertisers to go national, albeit within their budgets

24-December-2010
Font Size   16
Amagi Media Labs: Enabling local advertisers to go national, albeit within their budgets

Bangalore-based Amagi Media Labs has been on a roll and plans to expand from its current eight cities to 20 by March 2011. Amagi works on the premise of bringing city-specific advertising on a national platform. The organisation has built technology that enables this unique function. This apart, Amagi does media buying and selling, besides creating and customising creatives to cater to the local clients.

Amagi Media has created a technology that allows local advertisers to get on the national TV platform to target their customers, but these spots work to be less expensive and well targeted as the ads can only be seen in the city that the client is present in. It works for the TV channel as well because it might sell the spot at a lesser rate to the local player, but if one does a cumulative, then the same spot is being sold at a lesser rate to different local players, hence it more than compensates the channel.

Talking about the advantage that Amagi provides, KA Srinivasan, Co-founder, Amagi, said, “We provide an opportunity to local advertisers to show their ads on the national TV, who otherwise cannot afford to be on a national platform. Most often, it would not even make sense for the client to be on national TV showcasing their ads countrywide as these clients cater to specific cities, hence the technology allows minimising spillages, while ensuring that they get to reach the TG who is on these channels.”

As Baskar S, Co-founder, Amagi, added, “Depending on the channel, these ads work out to be somewhere between 10 per cent and 30 per cent less expensive. For the advertisers, while the rates are appealing, the added advantage is to reach to a base of consumers whom they cannot target while being on a regional channel.”

Amagi built this technology in the year 2009 and test marketed it in Hyderabad. It went national this year in April and now is already looking at expanding its footprint. Currently, they have offices in Bangalore, Hyderabad, Ahmedabad, Kolkata, Pune, Patna, Nagpur and Indore. It will be expanding to be present in 20 cities including Lucknow, Ranchi and Bhopal, among others. They are already into partnership with Hindi and English news channels and lifestyle channel.

 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India