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Allainz Bajaj seeks creative partner for Rs 15-cr account

30-June-2004
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Allainz Bajaj seeks creative partner for Rs 15-cr account

Allianz Bajaj Life Insurance Company is on a revamp mode. Not only is the company investing on various fronts to make its presence stronger but it has also decided to look for a creative partner. Consequently, the finance company has called for a creative pitch. The account is pegged at Rs 15 crore.

Industry sources inform that the presentations for the pitch are not made yet. Proceedings for the same will begin in the next couple of weeks. The agencies participating apart from the incumbent Contract Advertising, are McCann Erickson, TBWA\India, FCB Ulka and Ambience Publicis. The decision will be taken by July end.

Bajaj Auto, the Rs 8000-crore Bajaj group flagship company has joined hands with Allianz AG to provide Indian consumers with options in terms of life insurance products. Characterised by global presence with a local focus and driven by customer orientation to establish high earnings potential and financial strength, Allianz Bajaj Life was incorporated on March 12, 2001 and subsequently received IRDA certificate of registration to sell life insurance products in India.

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