Home >> Advertising >> Article

Alchemist launches Delhi ops; Nandini Bhupat is lead

10-March-2011
Font Size   16
Alchemist launches Delhi ops; Nandini Bhupat is lead

Alchemist, the talent solutions company led by Manish Porwal (ex-CEO, Percept Talent Management and ex-MD, Starcom), launched its Delhi (NCR) office last week with communications expert Nandini Bhupat as its lead. Alchemist provides solutions to media, marketing and agencies in the field of human resources – both corporate and entertainment.

Commenting on the development, Porwal, Managing Director, Alchemist, said, “Gurgaon is the new Nariman Point and NCR is the new Mumbai. Delhi is almost 60 per cent of our business in entertainment talent and 33 per cent in the corporate vertical.”

On appointing Bhupat, he said, “We had been looking hard for our Delhi lead, and I am glad it is Nandini. She comes with a rich experience in marketing, marketing services and media – all three being our playground, and I am sure she would help grow our strong positioning up north.”

Bhupat has 13 years’ experience as a marketing and marketing services professional. She had started her career as an advertising professional with stints at FCB Ulka and then Rediffusion Y&R, handling brands like Colgate, TCS, Birla White, Holiday Inn, etc. After that, she switched to media with BCCL’s Private Treaties. She then added to her multi-dimensional experience as the Business Development Head at First Advantage, a Fortune 100 company. Before joining Alchemist, she was leading Corporate Communications at Dr Batra’s.

On her new role, she said, “In this era of co-creation, I am happy that I have joined a solutions company as against a services company that has either little say or doesn’t do what it says. I look forward to adding glitz through celebrity engagements and substance through our search and training offering.”

Anujita Jain, Founder and Chief Consultant at Alchemist, commented, “Delhi is fast turning into the largest entertainment and corporate talent consumption market. We are excited that Delhi now has a champion like Nandini to drive it for us. She will help us grow in scale and scope to our already glowing credentials in the market. With an ambitious goal of more than 200 per cent growth in the next FY, it wouldn’t have been possible without a permanent senior lead in the NCR.”

Alchemist is a three-year old organisation specialising in providing talent solutions both in the corporate (search, training and education) and entertainment (celeb management and marketing, turn-key solutions) world. It has built search and corporate training credentials across Asia with service companies like the BBC, Nimbus, Lodestar, ZenithOptimedia, Starcom Asia, DNA, Corporate Voice Weber Shandwick, The Times of India, and Fever FM, among others.

It is led by a board comprising Manish Porwal as MD, and Rajkumar Remalli and Anujita Jain as Directors.
 

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space