Top Story

Home >> Advertising >> Article

Airtel to comply with Delhi HC order on IPL ad

Font Size   16
Airtel to comply with Delhi HC order on IPL ad

Telecom major Bharti Airtel has told the Supreme Court that it would comply with the single judge bench order of the Delhi High Court regarding its advertisements in the IPL coverage, according to media reports. The high court order directs Airtel to run a bold disclaimer in the ad claiming to provide “live and free access” to IPL coverage on its network through the Hotstar app.

The statement by Airtel was reportedly submitted before a bench headed by Justices Arun Mishra and U U Lalit, which took note of it and disposed of the plea filed by telecom operator Reliance Jio (RJIO) against a High Court order in this regard.

Media reports quoted the bench as saying, “It is agreed to by the senior counsel appearing for the respondent that the order passed by the single bench on April 13 is being complied with respect to all forms of advertisements. “In view of the aforesaid, let the said order be complied with in respect to all forms of advertisements. Statement is placed on record. The Special Leave Petition stands disposed of accordingly. Pending application(s), if any, also stands disposed of.”

Reliance Jio had first filed a plea in the high court against Airtel’s IPL ad on April 13, stating that the ad was misleading as it did not inform the customers about the hidden data usage cost. Airtel, in turn, had then countered, saying its advertisements mentioned that data consumption would be charged as per a subscriber’s plan.

Hearing the petition, a single judge bench ordered Airtel to add a disclaimer about the data charges. Later, a division bench of the high court on May 10 modified its single judge’s interim orders and questioned the maintainability of the suit filed by Jio. Jio then filed a special leave petition in the Supreme Court on May 11 against the May 10 order of the high court division bench.

The telecom operators were recently engaged in a war of word over the Supreme Court verdict. Bharti-Airtel reportedly issued a statement that the country’s apex court had dismissed Jio’s petition challenging a May 10 Delhi High Court order granting Airtel a partial reprieve over its IPL advertising campaign. Jio, however, rubbished the claim and accused the Airtel of indulging in “blatant falsity” and making incorrect and misleading statements to the press”.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India