Top Story

e4m_logo.png

Home >> Advertising >> Article

Airtel Payments Bank launches 360-degree campaign, 'Bank hai par alag hai'

04-February-2017
Font Size   16
Airtel Payments Bank launches 360-degree campaign, 'Bank hai par alag hai'

Airtel Payments Bank has rolled out a 360 degree launch campaign to showcase its digital banking offerings that offer customers a refreshing change from traditional banking.

The campaign, based on the theme ‘Bank hai par alag hai’, highlights Airtel Payments Bank’s differentiated banking model that leverages the vast network of neighbourhood Airtel retail outlets, which bring convenient digital banking closer to the customer.

The campaign is based on customer insights regarding their day-to-day experience with traditional banking and brings to fore some of the most common challenges faced by them. Airtel Payments Bank, which is leading the creation of a new category of banking in India, is trying to address some of these challenges with its innovative approach.

  • Open a Bank Account in less than 3 minutes, with just an Aadhaar number
  • Enjoy an interest rate of 7.25 per cent on savings deposits, the highest in India
  • Cash Deposit and Withdrawal at any Banking Point
  • Free Personal Accident Insurance of Rs 1 lakh
  • Easy Money Transfers to anywhere in India via the neighbourhood Airtel retailer
  • Cashless payments to over 1 million merchants across the country

Conceived by Taproot-Dentsu, the campaign comprises TV Commercials with support in Outdoor, Radio and Digital mediums, which will play a big role in delivering the message to the audience. The first TVC broke on February 1, during the India–England T-20 series.

Shashi Arora, MD and CEO, Airtel Payments Bank, India, says, “Airtel Payments Bank aims to take banking closer to every Indian. Our simple and very convenient banking model that leverages Airtel’s vast retail network will add a new dimension to the way India banks and contribute to financial inclusion in the country.”

Agnello Dias of Taproot-Dentsu said, “Consumers are looking for simple and efficient modes of banking, and the thought behind the campaign was to look at the proposition from a common man’s perspective and his expectations from a bank. Airtel Payments Bank is leading the creation of an entirely new banking category in India and we have chosen an approach that is frank and engaging.”

Credits:

Creative agency: Taproot

Creative team: Gargi Raju, Piyush Gupta

Director: Nitin Parmar

Original Composition: AR Rahman (Airtel tune)                   

Production: Equinox Films

Media Agency: GroupM

TVC 1-

 

TVC 2 -

TVC 3 -

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.