Top Story


Home >> Advertising >> Article

Airtel Digital TV embarks on second leg of marketing with ‘Dil Titli’

Font Size   16
Airtel Digital TV embarks on second leg of marketing with ‘Dil Titli’

Following the buzz that Bharti Airtel had created at the launch of its direct to home (DTH) service, Airtel Digital TV, late last year, the company has now embarked on the second significant leg of the marketing of the service. The high decibel marketing exercise that included posters of ‘Dil Titli’ featuring Saif Ali Khan on the lookout for his childhood sweetheart in venues like PVR theatre has already piqued curiosity amongst audiences.

The commercial is conceptualised by JWT Delhi. It is understood that the full fledged launch of the commercial, which would make intense use of the television medium is slated for August 21, 2009.

On being questioned, R Chandrasekhar - Head of Brand and Media, Bharti Airtel, said, “The clarity will emerge on all the news and entertainment channels tonight.” He informed that the message of this campaign revolved around picture clarity.

Delhi Times readers will also recall seeing photos of Saif holding the photo of a little girl with an accompanying write-up on the front page for the past few days. The write-up narrates the story of how Saif is looking for his long-lost childhood sweetheart whom he had to leave behind when his parents moved on to a new place. Now he is back searching for her, but not having much luck in his endeavour. “Will we ever meet?”, “Where is she” say the big, bold headlines. The Delhi Times issue dated August 21, 2009 promises “The picture clears tonight”.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)