Top Story

Home >> TREND >> Article

Airtel & Research In Motion unveil BlackBerry 7100g at Rs 19,000

09-June-2005
Font Size   16
Airtel & Research In Motion unveil BlackBerry 7100g at Rs 19,000

Airtel and Research In Motion, a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, have introduced BlackBerry 7100g business phone in India. The phone brings to the country SureType keyboard technology and the best combined wireless phone, e-mail and data experience for users who prefer a traditional 'candy bar' handset design.

The BlackBerry 7100g will be available in the country at an introductory price of Rs 19,000. It allows four hours of talk time and eight days stand by time. It features quad band support that includes Bluetooth and speakerphone with push-based wireless email, SMS, web browser and personal organiser applications.

Atul Bindal, Director and Chief Marketing Officer, Bharti Cellular Limited, said, “Airtel is the first and only service provider in India to offer BlackBerry. This launch will catalyse further growth of BlackBerry in India as it gives customers more choice and meets their mobile lifestyle needs and preferences.”

According to Don Morrison, Chief Operating Officer at Research In Motion, “The BlackBerry 7l00g and its innovative SureType keyboard technology deliver a compelling phone and messaging experience in a sleek and stylish design. Airtel' s strong technical and service capabilities add significant value and we think the combined offering will be very appealing to customers looking to upgrade from their existing mobile phone.”

For individuals and smaller businesses, BlackBerry Internet Service allows users to access up to ten corporate and personal e-mail accounts from a single device. For corporate customers, BlackBerry Enterprise Server software tightly integrates with Microsoft Exchange, IBM Lotus Domino and Novell Group Wise and works with existing enterprise systems to enable push-based, wireless access to e-mail and other corporate data with industry-leading security features.

Airtel launched BlackBerry in October 2004 with three BlackBerry models in India – the BlackBerry 7730, the BlackBerry 7230 and the BlackBerry 6230. Within 8 months of the launch of BlackBerry in the country, Airtel serves most of the premier corporates including Ernst & Young, GE Capital, HSBC Bank, Wipro Technologies, Standard Chartered Bank, Infosys, Siemens, Gillette India, Star TV, Morgan Stanley, McKinsey & Company, Master Card, Hewitt, Johnson & Johnson and several other large corporates & SMEs as its clients.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity