The Airports Authority of India (AAI) has invited applications from advertising agencies for empanelment with the company for a period of one year.
As per the official tender document, the scope of work includes publicity campaigns at the local, national and international level. The advertising agencies will also be required to give inputs in terms of creatives, editorials, visuals, etc., to create the campaign for various print and electronic media, including TV, print, radio, outdoor, internet, conferences, exhibitions and stalls, etc.
Under the head Advertisement & Publicity, AAI has spent Rs 580.77 lakh, Rs 878.63 lakh, Rs 1,376.67 lakh, Rs 543.88 lakh and Rs 375.83 lakh, respectively, on communication activities for the period 2006-07 to 2010-11.
Qualifying criteria for the empanelment process requires agencies to have been in business for the last three years, have a total cumulative turnover of not less than Rs 50 crore during the financial year 2008-09, 2009-10 and 2010-11 (audited figures), out of which 50 per cent shall be in respect of print media. The company’s corporate office with sufficient manpower should be in at least one of the CHQ/ RHQ city of AAI, that is, Delhi, Mumbai, Kolkata, Chennai and Guwahati.
The term of empanelment shall be for a period of one year, extendable by another one year, depending on the performance of the advertising agencies. The last date for submission of proposals is February 8, 2012.
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