Top Story


Home >> Advertising >> Article

Airfreight calls for a pitch

Font Size   16
Airfreight calls for a pitch

Airfreight Limited (AFL), an integrated logistics company, is on the lookout for a new agency to handle its estimated Rs 4 crore advertising account. The mandate involves both creative and media duties.

Ambience used to service this account earlier, but it has in recent days surrendered this piece of business. The agencies invited include SSC&B and Triton.

AFL evolved from being a specialised cargo agent to an integrated logistics solutions provider. The customers and their needs are described, as well as the way AFL has organised its operations.

AFL is examining its internal resources and capabilities in order to achieve two organisational goals: (i) to clearly identify and make an impact on the market for an integrated logistics service and (ii) to gear up for the physical and organisational infrastructure.

AFL has not been much in the mainstream media because it's primarily looking at a B2B segment. Its communication has mostly been via specialised magazines and below the line.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.