Top Story

Home >> Advertising >> Article

AirAsia launches #FlyWithAirAsia campaign

04-April-2018
Font Size   16
AirAsia launches #FlyWithAirAsia campaign

AirAsia India has announced the launch of a new campaign titled “#FlyWithAirAsia”, which talks about flying as the new go-to mode of transport, irrespective of the destination and distance.

#FlyWithAirAsia as a theme is depicted in the campaign, through quirky videos, contests and visuals, and the campaign is running across television, digital and OOH media.

Taking their spin on why people should opt for air travel, AirAsia India’s new campaign brings out valid reasons why people should opt for #FlyWithAirAsia.

People travelling between destinations like Hyderabad, Kochi and Bengaluru usually opt for buses or trains and spend nights bumping along highways, when they can actually opt to fly, saving time, while at the same time have a great experience and savour the good food.

Currently, the campaign has gone live on television, Facebook and YouTube with short films. The first film, based on better experience, depicts a girl catching a bus while asking her boyfriend to be on time at the bus stop. On finally reaching the destination, she realizes that her boyfriend cannot recognize her, thanks to the bumpy ride and messed up hair.

The second film, based on in-flight food experience, features a man sitting in a flight as a cabin crew approaches him to serve him his coffee and meal. Just as the man is about to reach for the coffee and meal, he suddenly wakes up to a chai walla and is shocked to realize that he is actually on a bus, and not a plane.

The third film, based on saving time, features a lady sitting in a cab on her way to the railway station and making plans with her friend on the phone. She wants to do many things when she is in the other city, but is short on time. Amidst all this, she keeps prodding the driver to go faster, until he turns around and recommends her to fly AirAsia next time.

Anupama Jangid, Head of Marketing, AirAsia India, said, “AirAsia India in its efforts to make people fly by offering increased connectivity across the country is reaching out to new and aspirational flyers through this campaign. This feel-good campaign is targeted at creating awareness and encouraging people to fly to destinations, which they would otherwise travel by bus or train. We would like to iterate that flyers, existing and new, can depend on AirAsia for affordable flying and value-based services, whether it is a planned or a last-minute travel.”

AirAsia India currently flies to 19 destinations across the country, covering Bengaluru, Kochi, Goa, Jaipur, Chandigarh, Pune, New Delhi, Guwahati, Imphal, Vishakhapatnam, Hyderabad, Srinagar, Bagdogra, Ranchi, Kolkata, Nagpur, Indore, Chennai and Bhubaneshwar with a fleet of 17 A320 aircraft.

Catch a preview of the films here







Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns