Top Story


Home >> Advertising >> Article

Aggi and Paddy venture now called ‘TapRoot India’

Font Size   16
Aggi and Paddy venture now called ‘TapRoot India’

The new venture of Aggi and Paddy that was initially christened ‘Roots India’, has undergone a revision in its name and will now be called ‘TapRoot India’. Agnello Dias aka Aggi explained that this was done on the advice of their consultants. “This was done only to have some part of our registered company name as part of the advertising agency name and thus be safe from any possible future complications,” he added.

Speaking to exchange4media, Aggi said, “We have been advised by our consultants, as a technicality, to have the name of our registered company as part of the name of the ad agency as well. Since the company under the registration is called ‘TAP’ (The Aggi and Paddy) Network, the name of our agency is now TapRoot India. As the name suggests, the significance to us stays the same as we have stated before.”

The company will have a staff strength of 12 people to start with and will add to the team as and when needed. The company has already signed on two accounts – The Times of India and Mumbai Mirror – at launch, and is currently in talks with at least five more clients, who are expected to come on board in the near future.

TapRoots India is a communications services company specialising in all forms of conventional and unconventional media. In partnership, both the founders, Aggi and Paddy, are equal and sole partners in the venture.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular