Home >> Advertising >> Article

After Maggi row, Yippee Noodles launches educational campaign assuring safety of the product

19-August-2015
Font Size   16
After Maggi row, Yippee Noodles launches educational campaign assuring safety of the product

With the Maggi scare and the aftermath of Maggi ban, ITC has recently launched a new TVC for its Yippee noodles brand, assuring customers about its safety, keeping in mind the health concerns of its customers. On the digital forum as well, the brand is taking initiatives to educate users on MSG, lead and Glutamate. They have also gone ahead to release individual videos on important topics like ‘How is quality ensured in each packet of Yippee! Noodles?’, ‘What ingredients go into Yippee Noodles?’, ‘Where can I find the testing reports for Yippee!?’ This comes as a result of fear instilled in the minds of every noodles lover, after the Maggi problem erupted in the month of late May.

Yippee has also introduced ‘You Ask We Answer’ TVC, where in case of any query, customers can either give a call at the toll free number or log on to the company’s website. Initially, the retailers and distributors were given flyers by ITC stating that ‘Yippee! Noodles are safe’ to be given out to customers. 

Click here to view the ads:

MSG:

Lead:

According to reports, On July 31st, ITC Chairman YC Deveshwar said that the noodles manufactured by the company under the Yippee brand are safe and have passed all the tests. He further pointed out, that Yippee! Noodles have been found to be in compliance with all food safety regulations, at a time, when most of the other noodles brand were asked to stop sale of their products after the Maggi controversy broke out.

After the Maggi fiasco erupted in the month of May, the other noodles, pasta and macaroni brands were also dragged under the Food Safety and Standards Authority of India (FSSAI) scanner to crackdown on contaminated food products. One of the companies in that list was ITC (YiPPee noodles) and it was tested.

On June 12, the company issued a statement assuring customers on quality and safety of its products and clarifying its ground on the phrase ‘Contains No added MSG’. According to the statement, the FSSAI has expressed the opinion that the phrase is inappropriate. Therefore, ITC announced that it is voluntarily taking steps to remove the phrase 'No added MSG' from its labels in its new batches of packaging and consumers should ignore this phrase on the current packaging.

Tags ITC instant noodles Sunfeast YiPPee noodles YC Deveshwar

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.