Top Story

Home >> Advertising >> Article

Aegis Media set to get a new high-tech home in Mumbai

18-August-2008
Font Size   16
Aegis Media set to get a new high-tech home in Mumbai

Aegis Media India is geared to have all its brands working in India. Digital brand Isobar became active with the acquisition of Communicate2 in June 2008. Carat got Kartik Iyer as its MD in India. Posterscope is slated to launch within the next four months. It is also expected that Aegis Media would be launching other group brands in the market.

In the wake of all this action, Aegis Media India has decided to create a state-of-the-art, ergonomically designed and environmentally sensitive, comprehensive media office in Mumbai. Besides the Aegis Media India corporate headquarters, the new office at Mittal Chambers, Nariman Point in South Mumbai, would house Carat, Isobar, Posterscope and the other Aegis Media Group brands, as and when they are launched.

Ashish Bhasin, Chairman, India, & CEO South East Asia, Aegis Media, explained, “As part of our commitment to ensure that Aegis Media Group clients get the best of service in India, we considered it necessary to make this investment. In our business, where so much changes every minute, we need state-of-the-art infrastructure, 24x7 back-up enabled highest speed Internet and processing abilities, as also have access to world class technology. The Beta trials of this process and technology are on and we expect it to be able to be fully functional by August-end.”

He further said, “This is just the first step towards Aegis Media claiming its rightful position as the best full service media specialist agency in India. It is our resolve to make Aegis Media India the happiest place to work in. We will invest in the best technology, computers and other hardware to enable us to be the first media company in India to have high quality tools customised to our market that work in real life and not in Powerpoint presentations only.”

An official communiqué stated, “The office is designed on the principle of an ‘open layout with private spaces’, giving the best of both the worlds, with the latest conference facilities, meeting rooms and staff recreation and canteen areas. Every single media expert will have real time online access to the Aegis Media worldwide tools, web solutions, research and data, enabling all the media planners and buyers to access and use the global best practices.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity