Top Story

e4m_logo.png

Home >> Advertising >> Article

Adjudged by 275 industry leaders from across Mumbai, Delhi & Bangalore; Effies to take place on December 16

15-December-2016
Font Size   16
Adjudged by 275 industry leaders from across Mumbai, Delhi & Bangalore; Effies to take place on December 16

The Advertising Club (TAC) India is all set for the 16th edition of the coveted “EFFIE AWARDS INDIA 2016” presented by COLORS and powered by COLORS INFINITY. The awards are the gold standard in marketing communications awards and recognize category game-changers and innovators for the year.  The EFFIE India Awards 2016 has been adjudged by an eminent jury panel of 275 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. The Awards have continued to grow in scale and strength with this edition witnessing 21 per cent growth in award entries. 

The awards are to be held on December 16, 2016 at Taj Lands End, Mumbai with over 1000 people from across the industry expected to be attending the prestigious event.

 Speaking about the changing dynamics of campaigns and the importance of being relevant, Vikram Sakhuja, 2016 Awards Chairman, EFFIES said, “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The EFFIEs laud and recognize campaigns that have grown brands and business"

 He further added “The response for EFFIES has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness.”

Elaborating further on the entries Mitrajit Bhattacharya, 2016 Awards Co-Chairman EFFIES said, “The EFFIEs 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”

Speaking at the award ceremony Raj Nayak, President of The Advertising Club said, “The EFFIEs 2016 have been increasingly patronized owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “

Tags The Advertising Club EFFIE India Awards Raj Nayak

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular