Top Story


Home >> Advertising >> Article

Adidas brings global lifestyle brand ‘Originals’ to India

Font Size   16
Adidas brings global lifestyle brand ‘Originals’ to India

Adidas India has launched its global lifestyle brand ‘Adidas Originals’ in India with the opening of its first store in Delhi. Inspired by authentic historical moments in Adidas’ vast sporting history, Adidas Originals aims to be the ultimate aspirational street fashion label for today’s lifestyle consumer.

The Adidas Originals store will provide fashion-conscious consumers with a range of products across footwear, apparel and accessories, apart from the collection available at Adidas’ sports performance stores.

Andreas Gellner, Managing Director, Adidas India, said, “It is a great pleasure for me to announce the launch of Adidas Originals in India with the opening of the first store in New Delhi. The introduction of our trend-setting high-fashion label in India strengthens Adidas’ presence in the country and affirms our commitment to the Indian market. Adidas Originals as a brand stands for individuality, creativity and self-expression which is reflected in our collections. We are confident that the brand will gather the same success and admiration in India as it has achieved internationally.”

The store currently presents the Adidas Originals Fall/Winter 2007 collection in the international sport heritage lifestyle (SHL) format, which features predominantly white interiors with blue highlights, offering the consumer a highly stylised ‘boutique’ feel. Represented by the Adidas Trefoil logo, the Originals collection is part of Adidas’ sports style division and represents a true fusion of sport authenticity and global street style.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

We list a few important stories that you may have missed in the week gone by

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular