AdFest 2014, under the theme ‘Co-Create the Future’, is calling for entries from agencies, media companies, and production companies in Asia, the Pacific, and Middle East to enter the Lotus Awards.
The Festival is also introducing a new category this year called Media Lotus, consisting of 14 sub-categories including Best Use of Screens and Displays, Best Use of Radio, Best Use of Outdoor and Transit, Best Use of Ambient (Small and Large Scale), Best Use of Experiential/Guerilla Marketing, Best Use of Digital, Best Use of Mobile, Best Use of Social Media, Best Use of Technology, Best Use of Brand Entertainment and Content, Best Integrated Media Campaign, and Lotus Roots.
The new addition brings the AdFest Lotus Award line-up to 17 Lotus categories:
Print Craft Lotus
Film Craft Lotus
New Director Lotus
Like 2013, Lotus Roots is a sub-category within all Lotus Award categories, and is AdFest’s unique award that celebrates ideas that are inspired by local customs, cultures and traditions. Lotus Roots winners are determined by the Jury Presidents’ panel, which also presides over the Integrated Lotus & INNOVA Lotus.
Entries to the remote judging categories including Other Film (in Film Lotus), Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, and INNOVA Lotus close on December 10, 2013.
Script submissions to Short Films by the Fabulous Four in New Director Lotus close on December 20, 2013.
Entries to all other Lotus categories close on January 10, 2014.
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