Top Story

e4m_logo.png

Home >> Advertising >> Article

Adfactors PR appoints Roger Darashah as Chief Operating Officer

02-September-2016
Font Size   16
Adfactors PR appoints Roger Darashah as Chief Operating Officer

Adfactors has appointed Roger Darashah as its Chief Operating Officer (COO).  Darashah brings over 23 years of international communications experience to Adfactors PR. Most recently, he worked with Edelman as Executive Vice President - Technology & Global Business Director in Brazil.

As Chief Operating Officer, Darashah’s role will be to ensure consistent and industry-leading levels of service across all client relationships. He will be also responsible for delivery of insight-based campaigns that drive results and support clients’ business objectives. In addition, he will support Adfactors PR’s globalisation initiatives – scale operations internationally as well as bring an international, best-practice approach to all aspects of client service in India.

Welcoming Darashah to the Adfactors family, Madan Bahal, co-founder and Managing Director of Adfactors PR, said, “We are proud to have someone of Roger’s calibre and perspective joining us. His global experience will strengthen our service offering as we embark on launching new practices to fill the void in the Indian market place.” 

On his new role, Darashah commented, “I am excited to be here at Adfactors PR. The consultancy has all the right ingredients to attain a leadership position in the Asian public relations industry and beyond. The Indian market’s growth and potential provides an excellent platform from which to scale a global, integrated offering to support clients looking for a truly global approach. And, with its current market leading position and ambitions, it is an opportunity which Adfactors PR is wonderfully positioned to realise.”

Darashah started his career with Weber Shandwick in London in 1993. His other stints include Managing Director of Hotwire Paris, where he established the boutique agency as among the top three tech agencies in France. In 2008, he moved to Spain to join Edelman as Deputy Managing Director (Europe). He also served as Director for Rediffusion/Edelman managing the Tata Group mandate in India during 2012-15. 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...