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ADASIA 2005 all set to make its mark again with new strategies for a changing Asia

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ADASIA 2005 all set to make its mark again with new strategies for a changing Asia

ADASIA 2005, the biennial event that sees Asian markets hosting one of the strongest B2B events, is all set to debut on November 20, 2005 with the inaugural dinner. The event, spanning from November 20 to 23, 2005 has been organised at Suntec City in Singapore this year and the biggest delegation is from India, with over 150 attendees. The next biggest in terms of numbers is Korea with 70 delegates. Korea will host the ADASIA 2007.

The theme of the event this year is ‘Winning in Asia’. Some of the first noise around the event was seen when the Advertising Club Mumbai assisted the Congress Committee in organising a road show around ADASIA, which was clubbed with Ad Club’s Media Review held in August. In addition to that, the event was supported by SMS blast, mailers and other such activities.

The Ad Club Mumbai has ensured that India is present at ADASIA in full force. A head count of 150 delegates is the largest ever seen at the event. While the Indian advertising professionals will make a strong component of the audience, some key names like Zee Telefilms’ Pradeep Guha, FCB-Ulka’s Anil Kapoor and Ramesh Narayan are also a part of the speakers list at the event.

In addition to these, Indian media industry’s leaders like TV Today’s G Krishnan, Eenadu’s I Venkat, Malayala Manorama’s Jacob Mathew, BCCL’s Upen Roop Rai, Bates’ Subhash Kamath, Triton’s Munawar Syed and BCCL’s Bhaskar Das, who is also a speaker, Gautam Rakshit, and Reliance’s Kaushik Roy will also be present at the event.

Needless to say, everyone is looking forward to the event. Said Subhash Kamath, “ADASIA has always been a great platform – not just to present what is happening in the Indian markets, but also on what is happening globally. More importantly, it helps industry leaders to get together and is a great experience.”

He added that the India experience in Jaipur in 2003 was not a small deal and that had generated a lot of expectations from 2005. A point that Piyush Pandey, who wouldn’t be attending the event this year due to his leg injury, agreed with. “It is a great place for the industry to meet and listen to a lot of knowledgeable and I’m sure there will be good line-up of speakers. However, in terms of mood and the environment, it would be interesting to see what the hosts do to top what was done in Jaipur in 2003,” he remarked.

In addition to Pandey, there are quite a few other advertising professionals also who would be missing at ADSIA Singapore, largely due to other commitments. Arvind Sharma, Chairman, Leo Burnett is on that list, “There are too many other global forums and at some level I feel that in terms of ideas there might not be much that is new that would come across. ADASIA is a great forum to get an overview of what is happening in the world of advertising, and it usually means having loads of fun and I think it will be a challenge this year to top what we did in 2003. That said, for advertising professionals who don’t attend too many global forums, ADASIA is a good window to the global world of advertising, trends and perspectives.”

ADASIA is returning to Singapore for the second time in 25 years. With over a 1,000 delegates this year, the event is going to be no small affair. Over 70 stalls have already been installed at the exhibition area. Some of the international speakers include Christopher Graves, President, Asia Pacific, Ogilvy PR Worldwide; Gavin Coombes, Executive Vice-President, Asia Pacific, EuroRSCG 4D; Hiroshi Tanaka, Executive Manager, R&D Division, Hakuhodo Inc (Japan); Justin Sampson, Director, Advertising Sales (South-East Asia), ESPN STAR Sports; Michael Lee, Chairman & World President, International Advertising Association; and Noriyuki Shutto, Executive Advisor, Dentsu Inc, Tokyo.

The format of the event is standard with conferences planned throughout the day and social gatherings in the evenings. November 22, 2005 has been planned as the ‘Korean Night’. As stated earlier, Korea is the host for ADASIA 2007. Also, a bid is in order to decide who will be the host for 2009.


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