Top Story

Home >> Advertising >> Article

Ad Review: Pizza Hut, a treat for one’s pockets and one’s friends

26-May-2010
Font Size   16
Ad Review: Pizza Hut, a treat for one’s pockets and one’s friends

The new TVC for Pizza Hut encapsulates the dilemma of today’s youngsters when it comes to treating their friends. The whole point of the ad is to inform about the economical price range at Pizza Hut so that today’s youngsters don’t shy away from treating their friends out.

Client: Yum Restaurants
Brand: Pizza Hut
Agency: JWT
Medium: Television

The Brief

The brief was to create something that is appealing to young consumers and to put across the message of an affordable eating joint. Anup Jain, Director Marketing, Yum! Restaurants India - Pizza Hut, explained, “Young consumers have always loved coming to Pizza Hut, and as the leading affordable casual dining restaurant brand, we are always looking for ways to give them great value for money so that they can stretch their budgets. Magic Times, our range of affordable meals, has been created especially for our young consumers. The new ad campaign for Magic Times is a situation most young consumers like college students and young working people can identify with and we are confident that they will find it easier to keep visiting us more often.”

The Execution

The ad has been directed by Sunil Sippy of Highlight Films, while Priti Kapur is the Creative Director. Commenting on the ad, Priti Kapur, Creative Director, JWT, said, “While preparing the ad campaign, we were very clear that since the Magic Times offering caters to the young consumers who are always looking for an inexpensive meal option while hanging out with friends, the ad had to be funny and relatable. We decided upon a guy trying to avoid treating his friends as getting a treat out of your friends is always a difficult task for everyone. We wanted the ad to have a young feel to it and are glad that we have come up with something the youngsters are surely going to enjoy.”

The Final Product

The TVC starts off with a young college guy, standing in front of his mirror, practicing various excuses and reasons to not give a treat to his friends on passing his exams. It is obvious that he does not want to spend loads of money on the treat and is trying to come up with a solid reason to get out of the situation. However, once he knows about the Magic Times meals at Pizza Hut, he is more than happy to take the gang out for a treat and is the first to jump in to clear the cheque.

Trump Card

We rate the ad 7 out of 10.

Xperts Comments

Commenting on the ad, Titus Upputuru, Executive Creative Director, Saatchi & Saatchi, said, “The ad intends to say low priced meals. That you get it. I think the idea is not bad too – a guy trying to rehearse what to say. But maybe the acting is a little too over the top. It should have been done treated a little more real. The guy borders on irritation.”

Our Take

We believe that the idea is fresh, but it is not extraordinary. It is precise and delivers the idea it wants to put across effectively.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space