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Acko, BBH team up to create teaser campaign featuring Tanmay Bhat, Mallika Dua

10-February-2018
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Acko, BBH team up to create teaser campaign featuring Tanmay Bhat, Mallika Dua

Acko, an independent general insurance company, marked its debut with a campaign created by BBH featuring actors and comedians Tanmay Bhat and Mallika Dua. Aptly titled ‘Aaaaaaa ko kare stop’ the films introduce Acko as a new age insurance provider and use wit to communicate the importance of insurance in our daily lives.

Founded by Varun Dua, Acko aims to disrupt India’s insurance industry and will start with offering automobile insurance to its users on a digital platform. The users will be able to purchase insurance seamlessly and instantly on Acko.com.

In May last year, Acko raised $30 million in seed funding from Narayan Murthy’s Catamaran Ventures, Accel and SAIF Partners, Kris Gopalakrishnan- Co-founder Infosys, Hemendra Kothari of DSP Blackrock, Atul Nishar – Founder & Chairman of Hexaware Technologies, Rajeev Gupta, veteran investment banker and Founder of Arpwood Capital, Venk Krishnan and Subba Rao of NuVentures, Swiss Re & Transamerica Ventures.

The campaign created and executed by BBH is a pre-launch initiative aimed to create intrigue and buzz around the brand.

The films can be watched here –

Film 1: 
acko.in/tanmayb

Film 2: 
acko.in/mallikad

​​Varun Dua, Founder and CEO, Acko General Insurance said, “We are all set now and will be starting with automobile insurance. With BBH’s help, we have tried to strongly differentiate and introduce Acko as a young and contemporary insurance player.”

​​Vaibhav Manchanda, Head of Brand Strategy and Communication, Acko, added, “When we say new age insurance, we mean it. We want to be relevant for today's consumer and make them look at insurance in a new light. Ours is a company that is dynamic, inventive and approachable and that is what you will see in our brand communication as well.”

Russell Barrett, Chief Creative Officer and Managing Partner, BBH, said, “Acko​ ​promises to be a genuinely disruptive player in a rather staid and boring category.​ ​We love that. We needed​ ​to make a couple of videos​ ​that created some “noise” for​ ​the brand. If nothing else, these films do that. But I believe they also signal the intent​ ​of this hugely exciting brand; to be a young,​ ​modern, creative influence in the world​ ​of insurance."

​​Arvind Krishnan, Managing Director, BBH, added, “It's great when you have clients who believe in the power of difference. That’s our strength, and we're very happy to create a brand that exemplifies this power at every touchpoint.”

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