Top Story

e4m_logo.png

Home >> Advertising >> Article

Abbys all set to rock and roll in their new avatar tomorrow

19-March-2004
Font Size   16
Abbys all set to rock and roll in their new avatar tomorrow

The Oscars of Indian ad awards are poised to confer its blessings on some of the left brained section of the advertising fraternity this weekend.

Now in its 37 edition, the Abbys have donned a new avatar, with new categories being added, categories merged and demerged and certain categories put in the bin. Even the fee for entering ads have been revised. Speaking on the variations, chairperson of the Awards Judging Committee, Bal Palekar of Eureka Forbes elucidated, "It is very heartening for us to say that despite the increase in the entry fee for ads, the number of entries has increased vis a vis last year.

Also the scrutiny procedure was kept very transparent. The scrutiny committee examined the entries keeping in mind the law of the land, the practices of ASCII and unethical advertising."

The level of transparency included a two-way communication process implying that the ad industry was allowed to question the decision of the committee in case their entries were turned down.

"The relatively low number of scam ads this year is a clear indication of the responsibility with which the ad agencies have behaved," he added.

"The Abby awards are to encourage and recognize talent, so that a higher level of creative work is undertaken in the future and which is why the awards procedure has been spruced, so that we meet our objective," he concluded.

Speaking on numbers, MG Parameswaran, Executive Director, FCB-Ulka, and president of The Advertising Club Bombay said "Last year saw over 2400 entries and this time round we have 3100 odd entries, out of which 20% have been received from outside of Bombay. Even the number of categories have been brought down from 27 to 21 but there are going to be more awards in each sub category."

The addition of the 'Brand India' category, has infused a new element of fervour in the awards. This category is to be judged by a separate panel of judges. The idea behind the Brand India category is 'to strengthen the Brand India theme that is increasingly gaining ground'.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube