Top Story


Home >> Advertising >> Article

Aaren Initiative introduces Mall and Multiplex advertising services

Font Size   16
Aaren Initiative introduces Mall and Multiplex advertising services

Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has launched a special service for Malls and Multiplexes advertising. It has already bagged the marketing rights of several Malls and Multiplexes like 24 Karat, R Mall, Big Bazaar, High Street Phoenix, among others. In some cases, these marketing rights are exclusive.

Ashish Bhasin, Managing Director, Aaren Initiative and Director – Integrated Marketing Action Group, Lintas India states, “Malls and Multiplexes are a key area of development in India. We have always tried to capitalize on the cutting-edge, out-of-home options, so that our clients get the very best outdoor advertising opportunities. Aaren Initiative today has emerged as India’s only full service outdoor company that provides one stop outdoor solutions – from state-of-the-art planning tools, best in outdoor buying and implementation practices, to now exclusivity in Malls and Multiplexes. There is a lot more to come in this area and we are proud to be leading this development in the industry.”

Aaren Initiative handles outdoor assignments in over 110 towns and cities in India and has developed LinOpes, a unique outdoor planning tool. Some of Aaren Initiative clients include LG Electronics, Pantaloons, Big Bazaar, Eveready, PSI, Sharp Copiers, The Hindu Group, Thai Airways and others.

The Balbir Pasha campaign, acknowledged as the one of the most effective outdoor campaigns in India, and its southern counterpart, the Pulli Raja campaign in 18 southern towns, was also entirely handled by Aaren Initiative.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular