Top Story


Home >> Advertising >> Article

Aaren Initiative bags Tata Indicom’s outdoor business in MP & Chattisgargh circles

Font Size   16
Aaren Initiative bags Tata Indicom’s outdoor business in MP & Chattisgargh circles

Aaren Initiative, the outdoor company of Lintas India’s Integrated Marketing Action Group, has been awarded the outdoor business of Tata Indicom’s Madhya Pradesh and Chattisgarh circles. Aaren Initiative had earlier this year won the business of Tamil Nadu circle.

Tata Indicom is one of largest out-of-home advertisers in India. “We are extremely thrilled that Tata Indicom has entrusted us with the responsibility of two more circles. We will be looking at high levels of service, speed of response and innovations to add value to Tata Indicom in MP and Chattisgarh. The investments Aaren Initiative has made in professionalising the outdoor industry and introducing planning softwares like AiPT and AiMS for the first time in India, is now standing us in good stead,” said Ashish Bhasin, Managing Director, Aaren Initiative and Director – IMAG, Lintas India.

Aaren Initiative has recently launched AiMS, the Aaren Initiative Media System, the only tool of its kind in India, which provides error free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative is the only planning tool currently available in India, which lists more than 9000 out of home options in 9 cities, alongwith different angles of photographs, access maps and a unique rating system and visibility score.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial