Top Story


Home >> TREND >> Article

Aamir Khan to endorse Titan's Gold-Steel collection of watches

Font Size   16
Aamir Khan to endorse Titan's Gold-Steel collection of watches

Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches. This will be the brand ambassador's second appearance with an entirely new look since last year's Titan TV commercial where he was carrying a hangover of the Mangal Pandey persona.

A creative outcome of O&M, the campaign will roll out in April and its existence on air will be for 6-8 weeks. The campaign will follow a 360-degree approach, which include TVCs, outdoor and print, to create top of the mind awareness among the consumers and will capitalise on the wedding season which is round the corner.

The essence of the commercial will be in the continuation with its predecessor "What is Your Style." The particular collection in gold and steel is going to be the largest collection of designs, ranging over 90-100, ever offered by the Titan watches.

This probably is the most apt time for launching a personal accessory like watches as the wedding season is knocking the doors and people will indulge in shopping for the occasion.

The 'Gold-Steel' collection will be launched in the first week of April and is motivated to influence the mindset of Indians where only pure gold dominates the choice when it comes to weddings and celebrations.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular