Top Story

e4m_logo.png

Home >> Advertising >> Article

AAAI’s Diamond Jubilee seminar ‘Beyond the Horizon’ to be held on July 21-22

05-July-2005
Font Size   16
AAAI’s Diamond Jubilee seminar ‘Beyond the Horizon’ to be held on July 21-22

The Advertising Association of India (AAAI) is conducting a series of seminars ‘Beyond the Horizon’ to mark its Diamond Jubilee. The first seminar in the series will provide a rare opportunity for professionals in Advertising, Marketing, Media and allied businesses to cross-fertilize strategies and is scheduled to be held on July 21 and 22nd in Mumbai.

The seminar will be a two-day convention on advertising. The distinguished line-up of speakers include Andrew Robertson, CEO, BBDO Worldwide, Ranjan Kapur, Country Manager, WPP India, Alan Durante, Executive Director & President, Automotive Sector, M&M, Atul Bindal, Chief Marketing Officer, Airtel, Peter Mukherjee, CEO, Star India, Sudipta Sengupta, Senior General Manager, Marketing, Cafe Coffee Day, N. Ram, Editor-in-Chief, The Hindu, C. K. Ranganathan, Chairman & MD, CavinKare Ltd., S. V. Prasad, CMD, Birla Sun Life Asset Management Company, Prem Mehta, Chairman & MD, Lowe, Sorab Mistry, Area Director, South-South-

East, South Asia, McCann Erickson, and V. Shantakumar, MD & CEO, Saatchi & Saatchi amongst others.

In March this year, AAAI had undergone an image makeover unveiling a new corporate identity wherein a celebration programme was launched, as a part of an effort to give expression to the dynamism of the industry and AAAI. ‘Beyond the Horizon’ is the first in the four-part Diamond Jubilee Seminar (DJS) series.

Said Neville Gomes, Chairman, AAAI DJS series, “This seminar will witness international speakers coming and sharing their thoughts on the first day followed by a delegation meet of key people who will discuss the drivers for growth sectors like FMCG, automotive & lifestyle, services sector like financial, hospitality, tourism and travel and media and entertainment. These experts will debate and discuss where these booming sectors will head. This seminar will help professionals to revisit their moorings and decide where they should cast their anchors in the growing businesses.”

“The seminar thus will be useful to brand managers, consultants, planners and, most importantly, media houses as they are the people at the cutting edge. We also expect participation from B-schools,” Gomes added.

The other three seminars in this four-part DJS include ‘The creativity quotient in brand building’ to be held in September 2005, ‘Research and consumer insights for better advertising solutions’ in January 2006, and the last one, ‘Emerging realignment of media in India’, will be held in March 2006. As of now, these are tentative timelines.

AAAI, as it claims, controls over 80 per cent of the total ad spends in the country. The top brass from ad agencies, marketing companies, the television industry, event marketing companies are expected to be present at this milestone event to participate in a business dialogue with some of the great minds who will drive growth in the years ahead.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...