Home >> Advertising >> Article

9.9 Media acquires Jasubhai Digital Media

18-December-2007
Font Size   16
9.9 Media acquires Jasubhai Digital Media

9.9 Mediaworx Pvt Ltd, recently launched by Dr Pramath Raj Sinha in association with Vikas Gupta, Asheesh Gupta and Anuradha Das Mathur, has acquired the brands and businesses of Jasubhai Digital Media (JDM). JDM will be now rechristened as 9.9 Digital Media with Sinha, the Founder and Managing Director of 9.9 Media, as its new Managing Director.

JDM is an integrated media and services player offering products across diverse platforms – print, conferences, multimedia, and online – in the fastest growing verticals of Indian industry such as IT and manufacturing technology. The acquisition includes all leading publications of the Group such as ‘Digit’, an end-user computing magazine; ‘Skoar’, a magazine on gaming; ‘The CTO Forum’, the fortnightly magazine for the CIO/CTO community; ‘Logistics 2.0’, a quarterly magazine targetted at CEOs/logistic heads of manufacturing companies; and ‘Industry 2.0’, a technology management magazine. This would also include the events and websites associated with these magazines.

In addition to this, Type I business, offering wide-ranging content and technology solutions to organisations in the US, Europe, and Asia, is also part of this acquisition. It may be recalled that JDM had achieved revenues close to Rs 30 crores last year.

Commenting on the acquisition, Sinha said, “We believe that the media industry in India is at its infancy, and niche, sharply targeted media brands such as those of JDM have exponential growth opportunities.” He further said that the JDM infrastructure and experience would also be invaluable in building new integrated media players across many more verticals, which was the core focus and strategy of 9.9 Insights, a part of the 9.9 Media Group.

Maulik Jasubhai, the current MD and Publisher of JDM, said, “I take great pride in the brands that we have built over the years and believe that 9.9 Media will help take them to greater heights. I also have the trust and confidence that we are leaving JDM and its employees in good hands as we pass on the reins to Dr Sinha and his 9.9 team.” The Jasubhai Group will continue to have interest in the business through a financial stake in 9.9 Media.

Formed in September 2007 and announced recently, 9.9 Media is a diversified media company with a diverse portfolio of businesses spanning both traditional and new media.

Jasubhai Group, established in 1967 by Jasu Shah its Group Chairman, is primarily involved in three core business areas – business and technology media, engineering and manufacturing, and trade shows and expo – which cover a range of operations from process instrumentation, special-interest publications to organising exhibitions. Jasubhai Group has presence in India, the Middle East and European markets.

Also see: Dr Pramath Sinha, Vikas Gupta announce launch of 9.9 Media

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.