Top Story


Home >> Advertising >> Article

2014 Effie Index: Lowe Mumbai most effective agency in APAC, ranked 2nd in world

Font Size   16
2014 Effie Index: Lowe Mumbai most effective agency in APAC, ranked 2nd in world

The Effie Effectiveness Index for 2014 has been unveiled. The Index, which is into its fourth year, features two Indian agencies among the Top 10 in the world – Lowe Lintas Mumbai and Ogilvy & Mather Mumbai.

Lowe Lintas Mumbai has been declared the most Effective Agency in the Asia Pacific for 2014 and the second most Effective Agency in the world after Sancho BBDO from Bogota, Colombia. 

Ogilvy & Mather Mumbai has been adjudged as the third most Effective Agency in the world.

According to the Effie Index tally, Lowe Lintas Mumbai received a total of 154 points, while Ogilvy & Mather Mumbai received a total of 118 points. The top agency, Sancho BBDO of Colombia, scored 252 points.



Rank Agency Location Points
1 Sancho BBDO Bogota, Cundinamarca, Colombia 252
2 Lowe Lintas Mumbai, India 154
3 Ogilvy & Mather Mumbai, India 118
4 FP7/DXB Dubai, UAE 105
5 Starcom MediaVest Group Chicago, IL, USA 97
6 Lowe-SSP3 Bogota, Cundinamarca, Colombia 94
7 Colenso BBDO/Proximity New Zealand Auckland, New Zealand 90
8 Whybin\TBWA Sydney, NSW, Australia 82
9 OMD Bogota, Cundinamarca, Colombia 76
10 TBWA\Istanbul Istanbul, Turkey 76

Sharing his excitement with these results, Joseph George, CEO, Lowe Lintas + Partners said, “This news has just made our performance at Cannes even more joyous. We have had a great run on Effectiveness awards the past one year. And each of these awards serves as a ratification on the type of work our clients and we believe in. Also, having two Lowe agencies featuring in the Top 10 is delightfully audacious.” (Lowe-SSP3 from Bogota, Colombia is ranked sixth with total 94 points.)

S Subramanyeswar, National Planning Director, Lowe Lintas added here, “It is a continuum and we are happy about not just where we stand today, but in the direction we are moving decisively. Importantly, effectiveness is not a solo sport. At Lowe Lintas, the collaboration between multiple disciplines – Planning, Creative and Account Management allowed us to capture each other’s fund of collective intelligence at every stage in the path to this success. It’s a culture. And strong cultures always produce sound ideas and generate the force to make those ideas effective.”

The 2014 Effie Effectiveness Index is derived from almost 3,000 finalists and winning entries to Effie Award competitions worldwide between June 14, 2013 and June 13, 2014. The Index is constructed by converting every Effie award and finalist into points – 12 for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points).

Introduced in 2011, the Effie Effectiveness Index recognises the importance of marketing effectiveness by revealing which companies were the most successful at creating ideas that delivered results. The Index features the most effective Marketers, Brands, Agency Holding Groups, Agency Networks, Agency Offices, and Independent Agencies. 


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)