Top Story

e4m_logo.png

Home >> Advertising >> Article

Vizeum awarded the media duties of JetPrivilege

22-January-2015
Font Size   16
 Vizeum awarded the media duties of JetPrivilege

Vizeum India, a Dentsu Aegis Network company, has been appointed as the media AoR for Jet Privilege Pvt. Ltd (JPPL), a specialized loyalty and rewards management company.  This comes close on the heels of their announcement last week about the Hindware business moving to Vizeum.

JetPrivilege which doesn’t need any introduction among consumers in the Indian market place is one of the most robust and well managed loyalty and rewards programme in the country today. With over 100+ engaged programme partners across 10 categories, the JetPrivilege programme is constantly looking at opportunities as to how it can enrich the lives of its members and add value to all its programme partners. As JPPL is looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.

Speaking of the appointment,  Manish Dureja, Managing Director, JPPL, said “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”

Commenting on the win,  S Yesudas, Managing Director Indian Subcontinent, Vizeum said “It is an absolute honor for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client.  This business will be handled out of our Mumbai Office under the leadership of Samarjit Rajkumar, Executive Vice President, Vizeum.

Vizeum is a young, hungry and dynamic media agency brand, part of the Dentsu Aegis Network. Headquartered in London.  Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count

Tags Vizeum Jet Privilege

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular