Top Story

e4m_logo.png

Home >> Advertising >> Article

Triton Ahmedabad bags creative mandate for Carysil and EasyPay

10-February-2015
Font Size   16
 Triton Ahmedabad bags creative mandate for Carysil and EasyPay

Triton Communications’ Ahmedabad branch has bagged the creative duties for Carysil and EasyPay.

The agency is responsible for augmenting Carysil’s brand presence in the high-end kitchen appliances market. It has already initiated a strategic blueprint, which will be subsequently translated into creatives. For EasyPay, the task at hand for the agency is to launch the brand across Gujarat, with an objective to make it the preferred mode of payment for consumers.

“We have a successful track-record in partnering our clients for launching, building and nurturing some of the leading brands in the country across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients,” said Ali Merchant, Director, Triton Communications.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds