Top Story


Home >> Advertising >> Article

PHD appoints Chris Stephenson as Regional (APAC) Head of Strategy and Planning

Font Size   16
 PHD appoints Chris Stephenson as Regional (APAC) Head of Strategy and Planning

Continuing its focus on being a planning-led agency, PHD has announced the appointment of Chris Stephenson to the newly created position of Regional (APAC) Head of Strategy and Planning. Stephenson was earlier the Head of Strategy at PHD Australia.

In his new role, Stephenson will lead and grow the capabilities of PHD’s Global Communications Planning Unit based out of Singapore - one of the two hubs, the other being based in UK.

Working very closely with Susana Tsui, APAC CEO PHD, Stephenson will strengthen PHD’s strategy counsel to clients across the region.

In a career spanning over 15 years in media agencies, Stephenson has actively engaged brands across all verticals, built and nurtured strategy teams, led the industry through thought leadership and collaborated to design SOURCE, PHD’s operating system; a gamified collaboration engine which facilitates idea generation and innovation.

Commenting on the appointment, Susana Tsui, APAC CEO, PHD said, “I am delighted to welcome Chris to the regional team, a stellar talent. A key part of his new role will be to put the spotlight on Asia in the global planning roadmap via the Global Planning Unit (GPU). It’s a planning centre of excellence that helps global and regional clients to break new grounds in consumer engagement. Chris will also work with local markets to elevate our strategic offering and ensure integration across multiple media disciplines. I am confident that with Chris’s hire, PHD will set higher benchmarks in communications planning across the industry.”

“The appointment is a clear sign that PHD is keen to solidify its position as a communications thought leader. PHD has always been known as the “planner’s agency” and appointing senior leadership of Chris’ calibre will only further strengthen the brand’s strategic firepower. This is ultimately what our clients want more of – great thinking and great ideas that transforms businesses and brands. We have no doubt that Chris will only help raise the strategic leadership bar,” said, Cheuk Chiang, APAC CEO, Omnicom Media Group.

Stephenson’s appointments will be effective in early March and he will report to Susana Tsui. 

Tags Chris Stephenson PHD Susana Tsui

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3